When working at Blackframe/
Framework in New York City, we worked on multiple campaign approaches to accompany the fashion-film directed for Kenzo’s then current collection. In exploring these options, we tried over 100 different type styles, settings and effects to echo the idea of surrealism in the fashion film. I helped work on these type styles as well as image selection, basic retouching, image crops, and coming up with ideas for the print campaign approach which eventually was distilled into the idea you see here.